DESIGNING YOUR MAILING

Welcome to our Library & Learning Center. In this section, you will discover "How to" and "What to do" articles broken out into four basic categories.

Section 1 - Effective Direct Mail letter writing and marketing techniques

• How to utilize the two most important elements in your Direct Mail campaign
• What are the four "musts"
• What are key points to remember in writing your Direct Mail letter
• How to use your envelope and reply card to SELL!
• How to use non-standard mailings to get great response
• How to boost the profitability of your mailing

• What to do before preparing a seminar brochure
• How to prepare a seminar brochure
• How to write a brochure copy that sells
• How to produce a Direct Mail brochure
• How to prepare a Direct Mail brochure that sells

• Getting a big response from what to consider when doing a business-to-business mailing
• What factors to consider  when obtaining a mailing list
• Summary checklist for getting started in the mail
• What factors increase your chances for direct mail success
• What are some of the most successful types of offers
• What are proven response techniques

• How to have a successful direct mail campaign - 99 Tips
• How to interpret a Standard Industrial Classification - SIC
• What should you know before you sit down to write a word of sales copy
• What to remember when you write
• How to Promote Meetings and Seminars